Marketing and Selling Your Luxury Home in Miami and Fort Lauderdale
First and foremost the best strategy and advice to give any home Seller is carefully selecting an office and agent that will give your home the Most Exposure to the Most Qualified Prospective buyers in the shortest period of time.
Early on in the planning process to sell your luxury home, you probably have already had a conversation with some of the realtors found in your locality. In most cases, you will be able to observe that most of them are having a challenging time in getting the job done. This is the reason why you need to have a professionally skilled real estate agent on your side.
To discuss all of the important factors in the Agent and Office Selection Process would take far greater space than most readers have the patience to read. Hence for purposes of brevity let us focus on the 3 most important categories:
- Where are Buyers Viewing Homes for Sale
- Choosing the Best Real Estate Representative
- Request to See a Written Marketing Plan and Advertising Schedule
In this article we will focus on the 1st category and continue our discussion in subsequent articles. If you are interested in learning more without the wait, please feel free to contact us at: 800-696-3100.
Where are Buyers Viewing Homes for Sale
Consider the best markets to present you home. Where do affluent buyers begin searching for a new home? According to a 2012 NAR survey 90% of buyers utilize the internet to find their home and this percentage is still growing. Therefore, it is essential to not only be on the Internet but to stand out as the first source of information for those who seek unique homes that equal their lifestyle. Ask to see the internet traffic being generated by the Agent, their Office and the Office’s Global franchise affiliation. The wide disparity between Real Estate Offices will amaze you. For example in the Luxury Real Estate marketplace, Sotheby’s internet impressions lead other companies up to 100 times. Length of time the average user spends on the site is also important. Sotheby’s global impact delivers over 506 million impressions through innovative programs and carefully selected partners with iconic international brands that have been carefully chosen based upon their ability to effectively deliver and reach with frequency, as well as distribution. What is the agent and their office doing with the data to more effectively reach the markets that have displayed the most interest? While these questions only touch the surface, they are important questions that you should know the answers to before you Select An Agent. Click here to learn more about the Sotheby Advantage
We welcome your questions and will be pleased to provide you with any additional information that will help you in deciding who will represent you in marketing your home.
Contact Fort Lauderdale’s Leading Luxury Real Estate Agents: Eileen Kedersha and William Kedersha, affiliated with One Sotheby’s International Realty Miami and Fort Lauderdale. To learn how we will market your home visit our us at: www.SFloridaLuxuryhomes.com under the heading List With Us You can also find the leading MLS search tool by clicking here